Companies have access to more data than ever before but are struggling to reap its full benefits. Inadequate tools and poorly developed strategies are leaving them without the game-changing results they need. To help organizations capitalize on the latest innovations and surface the most impactful data insights, this article identified the top 8 data, analytics, […]
Category Archives: Data
Earn Data Trust for Pharmaceutical and Build it into Strategy
It has never been more important to stand out in the pharmaceutical market – and now that the world is facing COVID-19, all brands face the challenge of this shockwave in refreshing their customer understanding. Failure to do so is a failure to respect this new customer reality, and this is where the importance of […]
Advanced Analytics for Marketing Measurement Through Uncertainty during COVID-19
How can marketing leaders uncover the impact of COVID-19 with so many other forces at play? Can we still leverage historical results to predict outcomes given this unprecedented, non-regular event? How will we know the lagging impact of COVID-19 as we shift to stabilization/recovery and revitalization phases? This article answers these questions and more. While […]
With Quality and Control, Web Data Enters the Enterprise Mainstream
The web is the greatest repository of knowledge humankind has ever created, and it’s about to unlock some previously unheard-of innovations for enterprises who are willing to see quality data amid the chaos. In this article, you’ll learn about: The trends that are driving Web Data Integration (WDI) adoption in the enterprise The stages of […]
Collaborative Data Catalog to Achieve DataOps Success and Deliver Significant Value
Modernizing data platforms can create challenges. Although traditional data catalogs can deliver some visibility across datasets, achieving DataOps success, and delivering true value from your organization’s data will require more modern methods. If you’re looking to leverage a DataOps approach, you may want to consider the options before jumping on the traditional data catalog bandwagon. […]
Strategies to Automate and Accelerate End-To-End Data Pipeline
The explosion in data, the vast array of new capabilities, and the dramatic increase in demands have changed how data needs to be moved, stored, processed, and analyzed. But new architectures like data warehouses and lakes are creating additional bottlenecks within IT because many existing processes are labor-intensive and insufficient. How can you satisfy today’s […]