Women In Tech

Where are the women in tech? Just 17% of Microsoft’s workforce are women. 23% of technology companies in London have no women in senior positions. UK workforce: 46% female, only 15% of the IT professional workforce is female. Women at Apple are only 20% of workforce.

2016 Gartner Predictions: Excellent Customer Experiences Hinge on Continuous Digital Experiences

Product managers need answers to questions on how they should plan their next product or service portfolio and what type of experiences users are expecting in the near future. What we do know is that the customer experience (CX) will become the new battleground for providers. Supplying a customer experience that is superior to your competitors […]

Top Social Media Strategies for Improving Lead Generation

Tapping into social media can transform lead generation efforts from “meh” to “Whoa!”. However, social has become more complicated in recent years. This article will show you: How social marketing is shifting toward peer-to-peer influence marketing and away from company-to-buyer marketing. How social sharing amplifies lead generation — and how to get audience to share […]