Managing Mobile in the Enterprise

Mobile App Management (MAM) controls access to internally developed and commercially available mobile apps used in business settings on both company-provided and “bring your own” smartphones and tablet computers.
– 200 mil number of “mobile” workers that using mobile business apps in 2013.
– 50% of mobile apps deployed will be hybrid by 2016.
– 25% of businesses will have an enterprise app store by 2017.
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B2C Content Marketing in 2013

Content marketing is having a huge impact on how consumers perceive and interact with brands. Studies show that 68% of consumers read content from the brands they love – ultimately creating immense customer awareness and loyalty. Here’s look at how direct-to-consumer brands are using content marketing, including the tactics, KPIs, objectives and examples.
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Social Networkers: We’re Overwhelmed

People are becoming overloaded with juggling multiple social networks and email accounts

– 51% visit/log on more frequently to social networking sites now than 2 years ago.
– Currently manage 3.1 email addresses on average (up from 2.6 last year)
– 27% check their social networks first thing as soon as they wake up.
– 35% spend 31+ minutes per day on social networking sites and reading / responding to personal email.
– 42% have multiple social networking accounts – 61% for those 18-34.
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SEO Content Marketing What You Need To Know and Do

In the wake of continuous search quality updates targeting both on-site and off-site signals, high quality content is an essential element of any long-term SEO strategy. Quality content alone is however not enough in today’s very competitive online environment. A comprehensive content marketing strategy is the key to sustainable SEO.
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Most common 10 profile pics and their meaning

What does your online profile photo say about you?

The Duck Face
What it looks like
A picture of a girl pressing her lips together in a combination of a pout and a pucker, giving the appearance of a duck.
What it means
– You like attention and you want to look cute and sexy with your duck face – a very clever trick.
– Only one problem, everyone and their grandma does it, so it just ends up looking hilarious.

The Couple Shot
What it looks like
A photo of someone and their significant other positioned uncomfortably close to each other, probably kissing on the cheek/lips.
What it means
– You just declared your love for your significant other and you want the world to know. It’s kind of cute, except that it really just makes your friends want to vomit.
– And, you have no life.
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5 Minute Guide to getting job in Social Media

As more and more companies begin to offer employment opportunities in the social media world, many of us are trying to figure out how to get a food in the door. If you want to get into this field but your efforts have proved fruitless, look no further. The unofficial guide will set you on the straight path to employment.

Social Media Job Titles
A handful of social media job have now become vernacular. But what does each job actually entail?
* Average salary based on over 21,300 social media job listings in April and May 2010.

Social Media Manager / Executive
Incharge of a company’s entire social presence, implementing all social strategy.
Average Salary: $80,000 – $110,000

Community Manager
Dabbles in all of the following: customer service, market / sales, legal, HR, product development.
Average Salary: $60,000 – $90,000

Editor / Publisher
In charge of executing specific social media campaigns.
Average Salary: $30,000 – $45,000

Responsible for quantifying the success of a company’s overall social presence as well as each specific social campaign.
Average Salary: $40,000 – $60,000

Digital Communications Product Developer
Helps integrate social capabilities into the company website and makes sure it is all functiong properly.
Average Salary: $75,000 – $100,000
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SaaS – The future of application in the cloud

SaaS? Software-as-a Service is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over a network typically the Internet.

How is it different from other Cloud models?
Infrastructure as a Service is a model where service providers offer pools of abstract IT infrastructure resources (servers, storage and network components) to customers on a pay-per-usage model. The service provider owns the equipment and is responsible for housing, cooling, operation, and maintenance. The client typically pays on a per-use basic

Platform as a Service is a model where service providers provision fully-functioning computing and solution stacks on which applications are deployed. The provider provides the networks, servers, storage for the environment, as well as manages varying levels of scalability and maintenance. The client typically pays for services used.
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Demystifying SEO

Description and Keywords meta tags
No impact on your Google rankings whatsoever, so don’t be fooled or distracted by these. The Description Meta Tag can impact on Click-Through Rates from search resuts, so a well written one (if you have one at all) is essential.

Paid links
Don’t make the mistake of thinking this is a higher gear that will make your website rank better, faster. Paid, or rented, links are against Google’s TOS and using them can severely threaten your website’s future within Google.

Unique content
If your website is running low on unique content then your website’s rankings will suffer. Like fuel, your website needs good quality unique content to function well on the search engine highways.
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The State of Social Media Marketing on Q2 2013

These statistics will settle your superstitions about the effects social media marketing is having on its users.

1. 27% of total U.S. internet time is spent on social networking sites. (source: Experian)

2. 15% of total U.S. mobile internet time is spent on social networking sites. (source: Experian)

3. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (souece: Hubspot)
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The Digital Marketing Trio of 2013

2013 will house some of the biggest growth spurts in digital marketing that we’ve ever seen. The number of social network users is growing astronomically. There are now over 1 billion smartphone users on the planet and 175,000 new blogs born everyday. It’s clear that social, content, and mobile / SMS marketing are a key trio marketers will be focused on in 2013. Here are some fresh statistics to wet your appetite…
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Social Business Collaboration a.k.a Social Business/Social Enterprise

What is it?
Social Business Collaboration enables companies to use social computing interactions to exchange thoughts and ideas in a way that is integrated with business processes. By utilizing social media-based interactions, users are able to leverage knowledge and collaboration at work just as easily as they casually communicate using social media in their personal lives.

Social Media
– Connect with friends and family.
– “Had fun partying with friends this weekend!”
– Collaborate on a time for an lunch date with friends.
– Photos, viral videos, trending fashion/sport/entertainment/world news…
– Manage hobbies, interests, etc.

Social Business Collaboration
– Connect with co-workers, peers, suppliers, customers, etc.
– “Just got a great idea for the new product design! See my message to the team.”
– Collaborate on a client proposal with your work team.
– Business documents, creative files, industry discussion topics, routings, workflows…
– Facilitate communication between workgroups, departments, external partners, etc.
– Share files only with an intended audience, keep private files private and restrict access to those colleagues and groups you want to share with.
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How Technology In Schools Changes Over Time

1900 – 1920 The one-room schoolhouse.
1923 classrooms begin incorporating radios into penmanship, accounting, history and arithmetic lessons.
1930s Overhead projectors, initially used for US military training, quickly spreads to schools.
1933 52% of schools are using silent films and 3% are using films with sound.
1939 The first TV appears in a classroom in LA.
1950 Headphones become popular in school language labs.
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10 Tips for SEO Copywriting Content that ranks in 2013

1. Write for humans – optimize for robots
It’s 2013 – nobody wants to read SEO content, not even the search engine! Everything points to the fact that Google prefers natural content to obvious SEO stuff. Moreover, there’s no point in great rankings if your content doesn’t convert. So focus on your fresh and bone target audience – but help the robots find your content.

2. Forget about keyword density – once and for all
Keyword density is one of the most tenacious SEO myths out there. But there is nothing to indicate that Google favors a certain density over another. It’s important to use relevant keywords in your copy, but use them naturally. Cramming keywords in where they don’t belong will mostly likely do more harm than good.
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