Skip to Content

7 Steps to Getting Your Brand’s Instagram Channel Off the Ground

Instagram is a phenomenal platform for brand storytelling and customer engagement.

  • 300M monthly active users
  • 30 billion+ photos shared
  • 2.5 billion likes daily
  • 70M photos per day
  • 67% of the world’s biggest brands now use Instagram

While there’s no doubt Facebook is a great platform for engaging with fans, a typical brand will see an organic page reach that’s below 3%. In other words, out of 100 followers, only 3 of them will actually see your posts.

With Instagram you can still reach 100% of your followers organically – opening up the possibility of great fan engagement, brand awareness, lead generation and ultimately, bottom-line profit!

So how do you get your channel off the ground?

Step 1: Set up and optimize your profile

  • Setup your account.
  • Set a profile picture – it could be anything from your company logo to a product offering, or new image that informs customers who you are.
  • Use a strong, memorable username – ideally, it should be the same as your Twitter handle. This makes it easy for people to find you, improves brand consistency – and you’ll find it easier to remember, too!
  • Write a compelling biography that sums up who you are and what you do. You only have 150 characters here to sell yourself, so keep it short and sweet!

Step 2: Spread the Word

  • Use your existing social channels – many of your followers will use more than one, and a simple “Hey, did you know we’re now on Instagram?” can be a great head-start.
  • Consider running an email campaign to spread the word to your email list.
  • Add social icons to your website and marketing materials so people are aware of which channels you have a presence on.

Step 3: Start Sharing Photos

  • Instagram is, ostensibly, a storytelling platform. It’s important to remember this. If you aren’t telling a story with every photo, you’re doing it wrong! Constantly posting commercial content won’t cut the mustard.
  • Make sure to share photos that stimulate customer emotions. There’s a nugget of emotional resonance behind every brand: identify yours, and pull at their heart strings! Whether it’s cute, funny or thought-inspiring, post stuff that makes ’em feel!
  • You can link accounts if you want to share photos between channels automatically – including Twitter, Facebook and other third-party sharing sites. Decide on what works best for you!
  • Consider using filters and apps to give your photos that little bit extra.

Step 4: Hashtags

  • Hashtags are, essentially, conversation topics to bring people together – and they’re your passport to meaningful conversations and engagement!
  • Perhaps more than on any other social network, people use hashtags on Instagram to share and discover interesting content. According to L2, 80% of brand posts contain at least one hashtag, and the average brand post has 3.
  • The most used hashtags is ‘Love’ which has been used more than 372 million times!
  • By adding hashtags to your posts you can hugely boost the reach of your posts, strike up conversations, expose your brand to a new audience and generate potential customers for business.

Step 5: Networking

  • Hashtags are a great way to get started here, but there’s more to networking than that.
  • Follow brands – including your competitors – so you can analyse their output, see what’s working and what’s not.
  • Strike up relationships and engage with others. Remember, you can comment on other people’s photos rather than waiting for them to comment on yours!
  • The key is to act like a person rather than a brand.

Step 6: Videos

  • Images are great – but with videos, you can express even more.
  • As well as photos, Instagram lets you share 15 second videos (on Vine and Twitter you’re allowed 6.5 seconds)
  • Since the launch of Instagram video, there has been a 37% increase in Instagram shares on Twitter.
  • You can use the same filters as you would on your images and even edit them.
  • Of the brands on Instagram, 62% have shared at least one Instagram video.

Step 7: Run Contests and Giveaways to Reward your Followers

  • Engaged followers are valuable, so make sure to reward them!
  • It’s important! 66% of people follow a brand on Instagram because they want to be rewarded (as opposed to 43% who do so simply because they love the brand!)
  • Ideas include photo contests, promo codes, incentivised follows/comments and others.

 

Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. We need money to operate the site, and almost all of it comes from online advertising. Please support us by disabling these ads blocker.

Please disable ad blocker