The mention of Scooby Doo and his gang catches us with a sense of nostalgia almost instantly and the characters, their antics and the mysteries they solved as a team, all of it starts playing in our minds. But there is much more to the Mystery Inc. than just fond memories, the canine and his pals have a great deal to teach! So, here is the monks’ take on the email marketing lessons that one can grab from the famous series.
Being unique is being memorable
What made Scooby Doo and the series such a hit was the unique through behind it, even after years of being, the series has stuck around with people like a precious memory. Just like Scooby has his unique charm, your emails need to have it too. Make your emails standout in cluttered inboxes by using innovative subject lines, snippet text, imagery, copy, etc. But in your effort to standout do not go overboard as this will make things only worse.
Everyone roots for a Scooby Snack
Just like Scooby needed his share of Scooby Snacks, everyone needs their share of rewards. So if a subscriber has been with you for long or has been a regular shopper with your brand or has shown his loyalty towards the brand in any form, reward them appropriately with discounts, promotional offers, etc. This will boost the subscriber’s confidence in your brand and its values.
The ‘let’s split up’ formula
“Let’s split up, gang!” remember all those moments when Fred split up the gang and they stumbled upon various clues to crack the case at hand? This strategy could be an answer to many of your email marketing troubles. You could use the same formula on your subscribers, either by splitting them into two groups for conducting A/B split tests for gaining insights; or by splitting subscribers into various segments based on demographics, psychographics, etc. for a more targeted email marketing strategy.
Things are not as bad as they seem
With the Mystery Inc.,initially all efforts of solving the case seemed to be going wrong, but eventually they always caught hold of the monsters. So maybe the case with your email marketing campaign. There maybe a few flaws but there will always be things that are working out too, for instance, your CTA button might be appealing but the page it redirects to doesn’t load correctly. Identify your positives and use them to your benefit and to overcome drawbacks, take corrective measures.
Being one like a family
Just like the Mystery Inc. is a family that functions in a close knit manner, your brand and it’s subscribers or for that matter anyone associated with your brand should be treated as an important member of your brand’s family. If you let your subscribers be part of your brand family and let them have a say through feedback, participative campaigns and user generated content, there are higher chances that people connect with your brand.
Solving mysteries sans stress
Remember the chilled out attitude the gang had towards each assignment? Taking one problem at a time and solving every mystery that came their way, they beat every monster and won over a million hearts. You can apply this problem solving technique to all your campaigns by taking one problem at a time, and identifying shortcomings and overcoming them. No problem is too big to resolve, so beat all the challenges just like the gang beat all the monsters.
Got your own theories on what one could take away from the Mystery Inc. as an email marketing lesson?
