As more and more companies begin to offer employment opportunities in the social media world, many of us are trying to figure out how to get a food in the door. If you want to get into this field but your efforts have proved fruitless, look no further. The unofficial guide will set you on the straight path to employment.
Social Media Job Titles
A handful of social media job have now become vernacular. But what does each job actually entail?
* Average salary based on over 21,300 social media job listings in April and May 2010.
Social Media Manager / Executive
Incharge of a company’s entire social presence, implementing all social strategy.
Average Salary: $80,000 – $110,000
Dabbles in all of the following: customer service, market / sales, legal, HR, product development.
Average Salary: $60,000 – $90,000
Editor / Publisher
In charge of executing specific social media campaigns.
Average Salary: $30,000 – $45,000
Responsible for quantifying the success of a company’s overall social presence as well as each specific social campaign.
Average Salary: $40,000 – $60,000
Digital Communications Product Developer
Helps integrate social capabilities into the company website and makes sure it is all functiong properly.
Average Salary: $75,000 – $100,000
5 minutes guide to getting social media job
Now that you’re familiar with some of the jobs available in the social media realm, here are some steps to take to secure that covered job.
Establish an Online Presence
There’s no way around this first step: you must establish your online presence. Not only will you learn about most social media job opportunities online, but you also need to prove that you are completely familiar with the space. In the end, it may be your social presence that tips off an employer of your mad skills.
Be Proficient in All Social Channels
Even if you prefer using a single social channel as your primary personal stream, it’s important to be proficient on as many sites as you possibly can. Of course this includes the big three: Facebook, Twitter , LinkedIn. But learning the ins and outs of additional sites will only prove that you know your stuff.
Be Creative and Relevant
Everything you post online reflects your tastes, creativity and knowledge of the business. If you want that job you have to stand out above the rest of the pack. This can be done with creativity on all fronts: your cover letter and resume, online engagement with the company and the content you post blog and social streams.
Be a Professional
No employer wants to see photos or discussion of your weekend bender in Las Vegas. Keep your overall social profile as clean and professional as possible to increase your chances of getting the job.
Know the Industry / Know the Company
You must prove that you know about the industry and the company you’re interested in working for. A solid understanding and passion for these two things will help you to engage better with the community and give you an authentic voice with which to speak. No one wants to consume or interact with contrived content.
Network and Build Relationships
Your relationships with those in the social media realm might be the most important asset you can bring into your next job in social media. Use your social presence to meet and engage with others, especially those who are influencers in the same industry.
Be Familiar with the Need-to-Know Programs
Often times those in social media will need to know how to crop photos, basic html, video editing and WordPress. Even basic knowledge of these skills will make you much more marketable.
Learn the Lingo
Every industry boasts their own type of business-speak, so it makes sense to familiarize yourself with the words and acronyms that are unique to social media.
Help a Business Out Pro Bono
The best way to get experience under your belt is by getting experience under your belt. Look for opportunities to help out friends’ businesses with their social presence by setting up all their accounts and regularly adding content. Putting yourself on the front line will show you what works and what doesn’t
Learn How to Juggle
Anyone working in social media should be an expert multitasker. Between various instant message conversations and open browser tabs, you must be prepared for a constant onslaught of online activity. Don’t get overwhelmed. Master shortcuts and work efficiently as possible.