32 Steps on Location SEO Success Roadmap

1. Well Designed Desktop website
2. Mobile Responsive Website
3. Blog Integration
4. Business Address and phone number in the header and / or footer
5. Customer Reviews / Testimonials page
6. Contact page – Add a contact page with address, phone number and google map embedded of your address
7. Redirect non-www to www or vice-versa
8. Content – Have unique, original and high quality content on all the pages
9. Keyword Research – Perform keyword research using Google Adwords planner
10. Map keywords with different pages
11. Clean url for every page – Keyword optimized url for every page
12. Write unique titles for every page using the keywords
13. Write unique description for every page using the keywords
14. Heading Tags – Unique and keyword optimized h1 and h2 tags
15. Alt Tags – Alt tags for every image
16. Schema.org integration – Implement schema for the business name, address and phone number
17. Internal linking – Internally link different pages of the website
18. Facebook business page – Create a Facebook business page
19. Add physical address, phone number, business hours, website address and introduction of your business on Facebook page
20. Google Places Page – Claim existing Google Places listing or add a new listing of your business
21. Address on Google Places – Make sure to use the exact address on Google Places as its mentioned on your website
22. Website on Google Places – Add your website address to your Google Places page
23. Categories on Google Places – Choose appropriate categories for your business on Google Places
24. Pictures and images on Google Places – Add as mana pictures and videos as you can
25. Introduction or About Us on Google Places – Write detailed and unique Introduction or “About Us” section for your Google Places page
26. Business Hours on Google Places – Add your business hours
27. Yelp business page – Claim Yelp listing of your business page and optimize it just like Google Places page
28. Other local directories – Claim listing on all other local sites (Foursquare , Angies List, Yellowpages etc)
29. Get reviews on Google Places – Get more reviews for your business on Google (Send emails to prior customers to write a review for your business on Google Places.)
30. Respond to reviews – Respond to every Google or Yelp review of your business
31. Google Search Console – Open a Google Search Console account for your website
32. Google Analytics – Open Google Analytics account for your website and keep tracking your results

Source from 99medialab