Every business wants to attract new customers and keep them returning. You stay in business as long as you have customers coming. Once they stop, you can’t survive longer than a few months. Auto repair is particularly one of the difficult businesses. You have to be just as skilled in customer service as in auto repair. A customer won’t return to your workshop if he doesn’t feel comfortable.
A practical trick is the use of oil change stickers for better customer service. You can get custom-made oil change stickers for any printer to attach to the vehicles of your customers. It’s a little extra expense, but it’s without a doubt worth every penny. Here I have why every auto repair shop should get oil change stickers.
Remind Customer to Come Back
Attracting a customer can take a lot of investment and effort; however, retaining one is even more difficult. It doesn’t require you to invest a lot of money on marketing, but you have to provide the best of service and keep customers happy to ensure they don’t turn to your competitors. The most common reason auto repair shops use oil change stickers is to remind their customers to come back.
You write the date and mileage of the vehicle on the sticker. Whichever comes first, the customer is supposed to return to change engine oil. A sticker with your brand name on it will tell them where they need to go. They are most likely to prefer your shop over your competitors because you provided an additional service of reminder without annoying them.
Give a Professional Appearance
A professional business that takes its work seriously has every resource that could play even a minor role in providing quality service. For example, many businesses have boxes or shopping bags with their brand name and logo on them. It gives a very professional appearance to the company and leaves an impact on the customer.
You may not have boxes or shopping bags to pack things to give to customers, but oil change stickers can do the same for you. Attaching a sticker as a reminder of when to change engine oil with your brand name shows that you pay attention to every minor detail to provide quality service. Wherever that client goes, people will see your brand name. It’s like free publicity coming from your customers.
Keep Track of Each Customer
The use of oil change stickers also allows you to keep track of each customer and his vehicle. You would know how many customers you have and how many of them keep returning. Each sticker will also remind you of the work you did on that vehicle last time it visited your shop. With this data, you can analyze your sales and growth of your business. In 2020, all business actions are taken based on data. If you know how to utilize it, you can avoid any potential falls and make informed decisions before launching any new service or franchise.