Infographics get shared 2.3x more than normal blog posts, But if you want your infographic to get viral you’ll have to do more than hit the publish button…
Number in Title
Research shown that headlines with a number get 36% more clicks. Odd numbers have a 20% better click through rate than even numbers.
8 out of 10 people will only read the headline of your content. It needs to grab peoples’ attention and promise a benefit.
Eye-Catching Header Image
The title / header of your infographic should be easy to see and read even if the infographic is not a full size. (like on Pinterest)
Attention Grabbing Intro
People only read about 28% of a website page. Make sure to get them hooked early so they stick around and read the whole infographic.
Simple Color Combination
When your visuals use appealing color palettes, people are 80% more likely to read all of your content.
Easy to Read Typography
Choose a typography combination that’s extremely easy to read and not too fancy or intricate.
Keep readers attention longer by using numbers so they know how much information they can expect and where they are in your infographic.
Humans are hardwired for “immediate gratification” so make sure your content provides quick, actionable advice people can use right away.
Designing an infographic with good “flow” is accomplished by creating separate, designated sections for your content.
Maximise your potential reach by increasing your chances that influencers share your infographic.
Uses Data and Quotes
Use relevant stats, quotes, data and external validation from other resources to increase the cedibility of your argument.
The best infographics use graphics, symbols, icons and more to illustrate complex ideas using strong visual elements.
Logo and Branding
Add your logo, branding and website URL to increase brand awareness when your infographic is shared online.
Make sure to add the URL of every website or resource you cited. Not only to give them credit, but also to entice those people to share later.
East to Scan
When you create content that’s “scannable” in can increase readability by 57%.
Enjoy a continuous stream of free traffic when you optimize and rank your infographics for specific keywords.
After you export your infographic make sure to optimize the image for fast online loading using a tool like Optimizilla.
The 5:9 Rule
Research shows that infographics which are nine times longer than they are wide receive more shares.
Super Easy to Share
Include obvious sharing buttons for Facebook, Pinterest, Twitter and other relevant social networks you use.
Share your infographic with eager to share communities like Reddit who are always looking for fresh content.
Personal Outreach Emails
Personally reach out to relevant influencers, bloggers and people who’ve shared your content in the past.
Don’t be fooled, when an infographic goes viral there’s no magic or luck involved. Those infographics are using a combination of the tips you just read. Lucky for you. Now you’ve got all of them in one place.
Source from jeffbullas.com