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2016 Top Technology Trends for Small Business

Mobile is a must

$142B projected amount of mobile and tablet commerce this year.

What’s hot:

  • Mobile-friendly websites: They now appear higher on Google searches than sites that aren’t.

Video also go mobile-first

35% projected amount of mobile and tablet commerce this year, with 33% watching vids 5 minutes or longer.

What’s hot:

  • Short marketing videos
  • Product demos
  • Behind-the-scene glimpses into your business

Live streaming gets easier

15m number of accounts on Periscope, Twitter’s live streaming service.

What’s hot:

  • Discussions between experts in your industry
  • Live event coverage
  • New product launches

Online ads hit their target

$59b Google’s ad revenue in 2014

What’s hot:

  • Using keywords, demographics, location and spending and browsing habits to reach your target audience.

Cybersecurity remains a major risk

79% portion of small businesses that don’t have a cyberattack response plan – even though 63% have been the victims of an attack.

What’s hot:

  • EMV chip credit cards
  • User behaviour analytics tools that help identify risky behaviour and fraudulent transactions.

Source from Forrester Research, Nationwide, PayPal, ReelSEO, Salesforce

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