Mobile is a must
$142B projected amount of mobile and tablet commerce this year.
What’s hot:
- Mobile-friendly websites: They now appear higher on Google searches than sites that aren’t.
Video also go mobile-first
35% projected amount of mobile and tablet commerce this year, with 33% watching vids 5 minutes or longer.
What’s hot:
- Short marketing videos
- Product demos
- Behind-the-scene glimpses into your business
Live streaming gets easier
15m number of accounts on Periscope, Twitter’s live streaming service.
What’s hot:
- Discussions between experts in your industry
- Live event coverage
- New product launches
Online ads hit their target
$59b Google’s ad revenue in 2014
What’s hot:
- Using keywords, demographics, location and spending and browsing habits to reach your target audience.
Cybersecurity remains a major risk
79% portion of small businesses that don’t have a cyberattack response plan – even though 63% have been the victims of an attack.
What’s hot:
- EMV chip credit cards
- User behaviour analytics tools that help identify risky behaviour and fraudulent transactions.
Source from Forrester Research, Nationwide, PayPal, ReelSEO, Salesforce
