- Page tagging and structure tags will be critical for mobile optimization
- Deep Links make app store optimization even more important
- Search engines strive for relevancy with local and voice search
- Rise of rich and to the point answers with introduction of knowledge graph
- Higher engagement with interactive content like GIFs will fill timelines
- Changes of user behavior a ranking factor
- Optimizing pages speed would matter as much to search engines as it’d be to users
- Higher ranks might not bring expected organic clicks
- Real time Panda update might change a lot of strategies
- Video content will get prominence due to higher engagement value
- Expect digital assistants to change how we search for queries
- AMP technology (Accelerated Mobile Pages) will improve SEO and UX
- Increased preference for content with higher word count
Source from Mamsys
