With more than 1 billion boards comprised of 50 billion pins, Pinterest is where some 80 million consumers go to imagine, organize and execute inspirational ideas. Here, we share 12 simple tips to help increase awareness around, drive engagement with and maximize the impact of your pins.
High-quality Photos
Pinterest users are much more likely to take action on a pin they find aesthetically pleasing. In other words, bring your A game. Share crystalline photos that capture product details – and customers.
Write Detailed Descriptions
Pinterest provides enough room for up to 500 characters. Don’t be shy. Caption accordingly, using key terms that will make you more discoverable in search.
Collages, Lists and Product Outlays
Organization? Check! Pinners are planners. Create content that helps keep them organized, whether training for a marathon or mapping out their next adventure.
How to’s: Inform And Instruct
Here’s the thing. Pinners don’t just plan. They do. The most helpful pins aren’t just the ones that spark ideas. They enable a pinner to execute them too – Step by step.
Show and Tell
Believe it or not, text overlays are a great way to pique a person’s interest in the content that you share. A picture might be worth a thousand words, but a few carefully chosen phrases – or even a tactfully placed “Most Pinned” badge – can strengthen your message and boost a pin’s value.
Stand Tall: Use Vertical Pins
Curalate’s data science team found that vertical images with an aspect ratio of between 2:3 and 4:5 generate 60% more repins that long, skinny images. Crop your pins based on this knowledge, and always optimize for mobile screens.
Tasteful Branding, Please
Overwrought branding distracts from the ethos of the Pinterest environment. Trust in your products and content do the talking.
Pinpoint Impressive Customer Photos
Although user-generated content (UGC) doesn’t typically originate on Pinterest, don’t write it off. Consumers are equally capable of snapping high-quality images that complement your product and brand. Embrace them.
Create A Rich Experience
Rich Pins help businesses enhance their pins with essential information. Product Pins, for instance, include real-time pricing and availability information. You can also experiment with Place, Article, Movie, Recipe and App pins, depending on your content goals.
Ads: Out With The Old
Promoted pins are a great way to get noticed on Pinterest, but bear in mind that traditional as creative (e.g. banners) won’t work. Instead, share content that feels native to the Pinterest environment. Consider some of the “Pinterest do’s” above when laying out your pins.
Abandon Borders
Pinterest only gives you so much space to play with. Use your canvas wisely and avoid superfluous design details that distract from the purity of your product.
No Hashtag Zone
As part of the digital lexicon, hashtags are #SoHardToAvoid. But while Pinterest allows users to click on the hashtags, their utility is limited. For example, #easyoufitideas is tied to 6 pins (of the billions in Pinterest’s ecosystem). Alternatively, the phrase “easy outfit ideas” brings up thousands of results. To make your pins more discoverable, go with the latter.
Pinterest is a trove of visual treasures – there’s no arguing that. Its ability to evoke feelings of aspiration have made it, for many brands, a top source of traffic and revenue. But it doesn’t stop there. Actions taken on Pinterest are producing key marketing insights as well as an ongoing feedback loop of customer preferences and trends. Pay attention to those insights, and use them to empower your Pinterest strategy and beyond.
