TRUSTe Privacy Index 2013 Great Britain Consumer Confidence Edition


TRUSTe’s online survey of 2,006 adults and summary the findout based on consumer concern, consumer mistrust and business impact perspective.


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Consumer concern remains high in 2013, 88 percent of British Internet users worry about their privacy online, down slightly from 90 percent in 2012.

How often do you worry about your privacy online? 88% worry.
Activities where consumers have privacy concerns
– 88% shopping online
– 86% using social networks
– 84% banking online
– 80% using mobile apps
– 76% using e-mail

Consumer mistrust increased in 2013. 43 percent of British Internet users do not trust businesses with their personal information, up from 37 percent in 2012.

I trust most companies with my personal information online. 43% disagree.
66% of smartphone users are more concerned about their privacy on smartphones than a year ago.

Business impact remains high in 2013. 91 percent of British Internet users say they avoid companies that do not protect their privacy, up from 88 percent in 2012.

I avoid doing business with companies who I do not believe protect my privacy online. 91% Agree.
79% of smartphone users avoid using smartphone apps that they don’t believe protect their privacy online.
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