Top Social Media Platforms Cheat Sheet: What and Why


Facebook

What

Facebook is considered to be the best social media network for brands because it is the first one that brands joined. Brands can easily update their page and share photos with their audience. Paid advertisement on Facebook has become a very successful piece of what Facebook can offer.

Why

All brands can benefit from having a Facebook page. It is simple to update, has an ad platform and has a large user base.

Twitter

What

Twitter is a 140 character limit conversational platform where brands can quickly interact with their audience. Your brand can advertise on Twitter, but organic reach goes a long way because all of your brands followers will see your Tweet in their feed.

Why

Your audience wants to be able to talk to a real person, and this is where Twitter works best. People will compliment your brand and interact with your Twitter handle before any other, have a brand voice and interact!

Google+

What

Google+ is necessary for brands because it’s linked to Google’s SEO. Google+ is a place for a more professional audience to share articles. Your brand’s Google+ can link to your other more active profiles, which makes for a full, positive, and visual feed.

Why

You must have a Google+ account if you want to be found on Google’s search so there’s that.

Pinterest

What

Pinterest is extremely visual, so if your brand is very visually heavy, Pinterest is a mist. Pinterest recently released Promoted Pins to their repitore, this is a great way to advertise your brand. Pinterest is an easy way to feature your products and curate your boards.

Why

If you are fashion, food, fitness or DIY brand, Pinterest has a very large female audience which you should be catering to.

Snapchat

What

Snapchat’s Story function is a great way to get a fun message across to your brand’s entire Snapchat followers. While Snapchat does have advertising, the price is very high, which is why using the Story function is best practice. Your Snapchat Story can be anything as simple as a photo and as grand as a sequence of 10 seconds video.

Why

Snapchat’s biggest market is millenials. If your brand has a younger target demographic, you should tell your brand’s story on Snapchat.

Reddit

What

Reddit isn’t called the “front page of the internet” for nothing. Reddit has advertisement banners and, if used correctly, they can be very useful for your brand. Not all brands succeed at Reddit, but the ones that do are very successful.

Why

Reddit is seen by over a million people every day. If you want to people every day. If you want to surprise your audience, and are sneaky about it (Reddit is very suspicious of trolls), then Reddit is the place to do it.

LinkedIn

What

LinkedIn is a necessary platform for any brand. It is the more professional route (similar to Google+) because it is a place where brand to brand and brand to recruiter go to interact.

Why

LinkedIn is great for more professional brands looking to establish themselves as a serious competitor, and to interact with older generations.

YouTube

What

YouTube is where all video content lives. YouTube makes it easy to host videos. From branded commercials to DIY projects, YouTube has every channel for every audience. Vlogging is also a great way to get your brand out there.

Why

YouTube allows your brand’s audience the opportunity to view your brand’s videos on all devices at all times. People are watching video content more then ever and it is crucial to be a part of it.

Instagram

What

Instagram is a beautifully visual platform. While advertising is very limited at the moment (and very expensive) it is possible that this will change in the future. For now, brands can capitalize on the usage of hashtags, geotagging and using Instagram influencers to connect with their audience.

Why

Instagram is a great platform for brands looking to connect with an audience that appreciates visually appealing content. Any brand can and should have an Instagram account in 2016.

Meerkat

What

Live video vlogging on platforms such as Meerkat or Periscope allows audiences to interact with your brand in real time. Both platforms allow the audience to interact with the brand as they stream. Use it to livestream events, tutorials and more.

Why

Livestreaming makes a brand more personable and real. Again, video is becoming a much bigger priority for brands.

Tumblr

What

Tumblr is an extremely useful and easy to use micro-blogging platform that allows brands to post a wide array of multimedia, including blogs, videos, and GIFS. Tumblr is a quick way to give your brand a web presence behind its simple go-to homepage.

Why

Tumblr is great for shareable multimedia because the content has a very long lifecycle. There is not much that get’s lost. Months after they are posted they can continue to be reblogged.
Source from Likeable Media