The State of Social Media Marketing on Q2 2013


These statistics will settle your superstitions about the effects social media marketing is having on its users.

1. 27% of total U.S. internet time is spent on social networking sites. (source: Experian)

2. 15% of total U.S. mobile internet time is spent on social networking sites. (source: Experian)

3. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (souece: Hubspot)

4. Social media lead conversion rates are 13% higher than the average lead conversion rate. (source: Hubspot)

5. 21% of marketers say that social media has become more important to their company over the past six months. (source: Hubspot)

6. 74% of all marketers say Facebook is important to their lead generation strategies. (source: Hubspot)

7. Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day. (source: Hubspot)

8. On Facebook, brand posts get half of their reach within 30 minutes of being posted. (source: Socialbakers)

9. 52% of all marketers have found a customer via Facebook. (source: Hubspot)

10. 36% of all marketers have found a customer via Twitter. (source: Hubspot)

11. 43% of all marketers have found a customer via LinkedIn. (source: Hubspot)

12. Companies with over 1,000 Twitter followers generate more than 800 new website visitors a month. (source: Hubspot)

13. 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population. (source: Compete and Twitter)

14. Women are more likely than men to regularly check out a brand’s social page 48% vs. 43%. (source: IPSOS)

15. Products on Facebook or Twitter expect a response within 1 hour. (source: American Express)

16. 23% of marketers are investing in blogging and social media this year, 9% increase from 2012. (source: Hubspot)

17. Approximately 46% of online users count on social media when making a purchase (source: Niesen)