Qualcomm Snapdragon Mobile Platform Rebrand and 200-tier Chips to Qualcomm Mobile


Qualcomm Technologies is refining terminology by referring Snapdragon system-on-a-chip (SoC) as Qualcomm Snapdragon Mobile Platform instead of processor due to its comprising hardware, software and services used to explain a whole array of customer experiences including, camera, connectivity, battery life, security and immersion not just limited to mobile phones, but to other verticals such as PCs, IoT, IP cameras, drones, VR/AR headsets and automotive.

Snapdragon 835 Mobile Platform

Read more on digit: Qualcomm will now refer to its Snapdragon processors as ‘platforms’

The Qualcomm Snapdragon Mobile Platform takes our offerings beyond a single chip. While the single processor form factor is truly a system-on-a-chip (SoC), housing custom technology like an integrated modem, CPU, GPU, and DSP, there is a lot more going on outside of the chip that is designed to ultimately support a wide variety of devices. Technologies from the RF Front End — without which your mobile device wouldn’t be able to acquire a signal, make a phone call, or surf the web — to Qualcomm Quick Charge, the Qualcomm Aqstic audio DAC, Wi-Fi (802.11ac and 11ad), touch controllers, and finger print technology, are all engineered to work together with the SoC to deliver a superior and smooth user experience.

wrote Don McGuire, Vice President, Product Marketing at Qualcomm.

Qualcomm also announced only premium mobile platforms will retain the Snapdragon brand. Low- and mid-range processors under its 200 tier will be relabelled the new Qualcomm Mobile name to help differentiate entry-level and high-end chipsets.

Read more on Techspot: Qualcomm: Snapdragon is no longer a processor

Source: Qualcomm OnQ Blog: Moving beyond processors to platforms

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