Offline Marketing VS Online Marketing: Where Should Business Invest Marketing Budget

The way in which consumers are buying products is changing, which means businesses also need to shift in-line with their promotional strategies. The changing trends have made the choice between offline or online marketing more complex – which one deserves a greater share from your marketing budget? Let us discuss each one separately to find out.

Offline Marketing

Offline marketing is an obvious choice for any business especially those with local customer bases. For the year 2016, 20% of the companies worldwide plan to increase their budget to improve their traditional marketing strategies.

Most recognised forms of offline marketing techniques for ROI

Why Offline Marketing is still very effective?

Areas of Offline Marketing where businesses spent their budget

Global ad-spend in 2012 VS 2015 show that Television was on top of the list with 40.3% in 2012 and 40.2% in 2015. Ad-spending on newspaper were 18.9% in 2012 and reduced t 15.8% in 2015.

Which is the most trending offline marketing strategy?

Online Marketing

Internet marketing or online marketing, is becoming a turning point for every kind of business today. This year, around 65% of the companies worldwide have planned to increase their digital marketing budgets up from 68% last year.

Most recognised forms of Online Marketing techniques for ROI

Why Online Marketing is considered the best of all?

Areas of Online Marketing that businesses are expected to increase expenditure on:

In 2016, the average firm will allocate 30% of their marketing budget to online marketing, this rate i expected to grown to 35% by 2019.

Search engine marketing (SEO and SEM) will capture the largest share of online spending with online display (banner ads, online video, etc.) taking the second largest share.

Social media investments will continue to grow as an overall share of online spending, but will only represent about 15% of the total online spending.

Mobile marketing has grown to a point that it’s no longer tracked in the forecast and it’s presumed to be considered across all channels.

Which is the most trending online marketing strategy?

Comparing the ROI of online vs. traditional marketing

While more client-side marketers said they could measure the return on investment (ROI) from digital tactics, 50% over traditional 47%, the digital figure was down from 55% in 2012, and continued to decline. By comparison, the percentage able to measure traditional marketing ROI was up from 44% last year.

Can Online and Offline Marketing work together?