Facebook’s Oculus is temporarily cutting the combined price of Oculus Rift VR headset and Oculus Touch controllers to $399 for next six weeks beginning on Monday as part of the ‘Summer of Rift’ promotion, that also includes the launch of free multiplayer game Echo Arena.
Somebody who goes out and buys a Rift [on sale] is not going to find themselves with hardware that’s outdated any time soon. The Rift is going to be driving a lot of enjoyment for people for many years.
T he hardware is not holding up VR adoption. It’s price and content, and now that we’ve kind of gotten to the point where we feel comfortable with content, we’re continuing to attack price.
We knew launching VR into mass market would take time. It’s a question of price and content… we knew there was a chicken and egg problem. We applied into a 250 million investment into content. We’ve got the chicken, now we can push towards the egg.
Said Jason Rubin, Oculus vice president for content.
— Oculus (@oculus) July 10, 2017
Read more on the Verge: The Oculus Rift and Touch bundle is on sale for $399
Source: Oculus Blog: Rift + Touch $399 for a Limited Time: Summer of Rift’s Best Deal Yet