Logitech announced the acquisition of gaming console headset maker ASTRO Gaming for $85 million in an all-cash deal to expand its product line into gaming console audio-headset peripheral market, the deal is expected to close in early August 2017.
— Logitech (@Logitech) July 11, 2017
— ASTRO Gaming (@ASTROGaming) July 12, 2017
ASTRO is the leading player for premium console headsets and is the preferred headset for console esports athletes. It’s a perfect complement to Logitech G’s focus on PC gaming, and we couldn’t be more excited. We love the team, the brand, and the products. Together, we want to make game play even more fun for gamers everywhere.
With the addition of ASTRO, we’re investing in an adjacent gaming market — the console gaming market — to help accelerate the long-term growth of our gaming business,
stated in Logitech Blog.
ASTRO and Logitech G will stay separate brands with separate teams, even though they’ll both technically report to Desai. Logitech will be focused on PC and ASTRO on the console market, and ASTRO may even expand beyond its core headset business with Logitech’s help.
Vice president and general manager of the Logitech G brand Ujesh Desai and Astro Gaming VP Aron Drayer tell CNET.
Read more on CNET: Logitech buys headset maker Astro Gaming
Logitech Blog: Logitech Wants to Play More, Adds ASTRO to its Gaming Team
ASTRO Gaming Blog: ASTRO GAMING X LOGITECH G