Examining The Influence Social Media


Check out some of DashBurst’s social network statistics to better understand how social media is influencing users at a rapid rate. “It has never been easier to be as influential as you can be today.” But just what makes social media such as powerful tool?


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1. It’s ubiquitous
Social media use is enormous – and growing. As of January 2013, active monthly membership measured:
Facebook – 1 billion
Youtube – 800 mullion
Google+ – 343 million
Twitter – 200 million
LinkedIn – 200 million
Tumblr – 77 million
Flickr – 75 million
Pinterest – 40 million
* one out of every seven people on earth is on Facebook.

2. It’s time consuming
Internet users spend more time per month on social media sites than ever before:
Tumblr – 89 minutes
Pinterest – 89 munites
Twitter – 21 minutes
LinkedIn – 17 minutes
Google+ – 3 minutes

3. It’s habit-forming
A recent study suggests social media is hard to separate from real life. Of 1000 people surveyed:
– 56% check Facebook daily
– 12% check Facebook every couple of hours
– 40% don’t mind being interrupted for a message
– 32% check social media during meals
– 7% would check a message during an intimate moment

4. It influences life offline
Compared to the average internet user, social media users are:
– 19% more likely to attend a professional sporting event
– 44% more likely to give their opinion on TV programs
– 45% more likely to go on a date
– 47% more likely to spend money on clothing, shoes, and accessories
– 18% more likely to work out at a gym or health club
– 26% more likely to give their opinion on politics and current events
– 75% more likely to spend money on music

5. It helps businesses
Businesses can take advantage of the prevalence of social media to connect to their consumers.
– 78% use Twitter
– 75% use Facebook
– 30% use LinkedIn
– 22% use WordPress
– 13% use Flickr
– 11% use Tumblr
– 65% of small business owners said social media helped them stay engaged with customers.
– 50% of social media users under 35 follow their online friends’ product and service recommendations.
– 64% of Twitter users and 51% of Facebook users are more likely to buy the brands they follow online.

Conclusion: These stats make it clear that social media is influential, it’s powerful, and it’s here to stay.
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