Effective Digital Marketing Campaign in 2016


Expanding your keywords
Every Marketing Campaign needs effective keyword research and targeting. This is to make sure the right people find your brand online.
So what do you need to do?
That’s easy; perform a review of your current keyword-base. Tools such as Long Tail Pro allow you to find the most effective keywords.

Performing an SEO Audit
An SEO Audit needs an adaptive approach that will be updated every 6-8 months.
Optimise your site, such as on-page elements for better rankings. Webpage FX will give you a free SEO Audit.

Customer Research
You need to establish a lead scoring system and perform data-driven marketing.
Conduct surveys and find qualified survey takers fast to gather important customer data.

Updating your lead scoring system
Optimise your lead scoring system, by controlling movement of leads down the sales funnel.
You can use Sales and Marketing teams to optimise conversions adding a personal touch to your conversions.
CRM tools should be based on your specific needs.

Launch a retargeting campaign
Sometimes it takes more than one try to capture a lead.
Don’t let your potential customers go down the drain; retarget your campaign with paid ads.

Perform split tests with paid search ads
Paid Ads are difficult to nail on your first try. So these are different tests and techniques to make sure you get it done effectively.
You can perform A/B testing.

Social medie presence
Social Media has been on the rise since 2012.
Use analytics tools that will gather important data from various platforms so you know what type of content your users prefer.

Social media advertising
Consider Social Media advertising, it converts well if carried out properly.

Tweak your email marketing
if you are steadily losing email subscribers, you should update your acquisition strategies and possibly the content you send them.
Use tools like Outbound Engine and mixpanel for marketing optimisation.

Find your site’s weak points
Conduct a usability test to assess the performance of your website and pinpoint its weak spots.
This particular tool can give you detailed insights about your brand to identify options for improvement.

Finds your site’s strong points
A heat map tracks visitor behaviour, meaning you can see what works and what doesn’t work on your website.
Optimise your ad placements and improve your overall site layout. The most popular heat service tool right now is CrazyEgg.

Optimise your landing pages
A good landing page emphasises urgency, presents organised data, highlights your value propositions and has a compelling call to action.
Landing pages are where the magic of market happens.
Tools such as Unbounce help you with this.

Revise your calls to action
A compelling call-to-action is the cherry on top of excellent marketing. If the landing page is the bait, then the call-to-action is the hook!
An effective CTA helps to lure customers in with persuasive wording. Use tools such as Hubspot to do the job.

Make your site mobile responsive
With the rapid growth of the mobile market, it is mandatory that you make your site 100% responsive
It can hurt user experience. This is not really an issue if you initially built your site with responsiveness in mind, which can be a more cost-efficient than adding responsiveness to an entire non-responsive site.

Upgrade your CMS
Most websites are built with a Content Management System, allowing site managers to manage their site.
You may need to upgrade your content management system. This will cut down maintenance costs down the road.
Popular CMS tools such as WordPress, Joomla! and ModX will help.

Start advertising globally
Localising your website for international audience can be complex. But this just might be the edge you need to be ahead of the competition.

Learn the competition
Developing your own Unique Selling Points is crucial. You need to stand out from the crowd and better the competition.
Use an Analysis tool such as Semrush to pinpoint their advantages over your website.

Plan future content
Look at your customer data, your updated keyword pool and competitive assessment. You should have enough material for working on your Q1 2016.
Particular tools pride themselves as a content ecosystem that’s complete with tools from content planning to performance tracking. Such as ClearVoice.

Create future blog content
Staying ahead with your blog posts is a great way to ensure and prevent a shortage of posts.
Start acquiring quality articles for a rainy day.

Repurpose old content
Review how your audience responded to last years content revisit the highly shared and visited to choose which is worth repurposing.
Match it with an infographic to create additional content for Q1 2016.

Perform keyword-based optimisation for old blog posts
using a blog analytics tool, you can specify your top-performing blog posts. Identify winning keywords and optimise those old posts for more search engine traffic.
Use tools such as HitTail or Foresee for blog analytics.

Design an infographic
An effective infographic requires extensive research, creative flair and the mastery of design tools.
This is why you’re better off hiring a graphic designer to nail your infographic content.

Develop a webinar
Webinars are excellent for building your business authority in your niche.
This is very effective way for generating strong leads.
Take the time to learn essential webinar-making tools, such as ClickMeeting.

Create video content
Sometimes you need more than written words or pictures to prove a point.
Short videos can convey information that combines emotion and a focused flow. Tools such as Animoto allow you to create videos that are great for marketing content.

Author an e-book
One way to cement authority is to gain authorship of your very own e-book.
All you need is expertise, and idea and a competent ghostwriter.

Sharpen your knowledge
Enrol for online courses with certifications such ad Alison and Edx.
They offer a ton of courses in various industries.

Invest in free gifts for your best customers
When planning gifts for your best customers, be creative!
Keep your customers happy and reward them, after all they are your most important asset.

Remind customers to share feedback
Of course, some customers are just more likely to share complaints over positive comments.
But you need some positive reviews to maintain your online reputation. So remind happy customers that they can leave feedback on sites like Yelp.

Measure your campaign
Measuring your campaign will ensure your money has been spent wisely. You will need to measure your Return on Investment, confirming that you have made back the money you have spent.
Use Google Analytics to understand how customers and clients found your website, what keywords were used and the ratio of conversions out of the number of visits.