The Digital Marketing Trio of 2013


2013 will house some of the biggest growth spurts in digital marketing that we’ve ever seen. The number of social network users is growing astronomically. There are now over 1 billion smartphone users on the planet and 175,000 new blogs born everyday. It’s clear that social, content, and mobile / SMS marketing are a key trio marketers will be focused on in 2013. Here are some fresh statistics to wet your appetite…

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Social Network Marketing
– Social media produces almost twice the marketing leads that trade shows, telemarketing, direct mail, or PPC do.
– Social media lead conversion rates are 13% higher than average lead conversion rates.
– 46% of online users rely on social media when media when making purchase decisions.
– 63% of companies say posting valuable content on social media has increased marketing effectiveness.
– 52% of marketers have found a customer via Facebook in 2013.
– 43% of marketers have found a customer via LinkedIn in 2013.
– 36% of marketers have found a customer via Twitter in 2013.
– 67% of Twitter user are more likely to buy from a brand they’re following.

Mobile Marketing
– 70% of people in the U.S. say they would like to receive offers on their mobile phones.
– The number of US mobile coupon users will jump from 12.3 million in 2010 to 53.2 million in 2014, due to the rapid spread of smartphone users.
– 90% mobile searches related to restaurants have a conversion rate of 90% with 64% converting within the hour.
– 98% of text messages are read, compared to 22% of emails, 29% of tweets and 12% of Facebook posts.
– SMS marketing campaigns are opted out less than 5% of the time.
– SMS marketing coupons are 10 times more likely to be redeemed and shared than mail or newspaper coupons.
– 22% of mobile coupons are shared with at least 1 friend.

Content Marketing
– Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company.
– 78% of consumers believe that organizations providing custom content are interested in building good relationships with them,
– Blogs on company sites result in 55% more visitors.
– Blogs are 63% more likely to influence purchase decisions than magazines.
– Leads from inbound / content marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads.
– 60% of consumers feel more positive about a company after reading custom content on its site.
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