How to Create Content 10x Better Than Competitors


  • Make the URL shorter: URLs ranking #1 have 50 characters on average.
  • Add content types they haven’t: Include graphics, animations, interactivity, and / or video. Interactive content converts 2x better than static content.
  • Create a better title: CTR has a .67 correlation with ranking.
  • Make it simpler to read: The average Flesch Readability score of content ranking #1 was 76.5 (easily understood by 13- to 15 year old students).
  • Make it better structured: Users want their answers fast. Content ranking #1 had a bulleted list 78% of the time.
  • Make the font bigger: Pages ranking #1 had 15.8px font on average.
  • Make it faster: On average, pages ranking 1 – 2 had the smallest max image file size of the top 30 results.
  • Make it more visual: The average article ranking #1 has 9 images.
  • Source professional photos: High quality images get 121% more shares.
  • Include an image every 75 – 100 words: These articles get the most shares.
  • Use floating share buttons: Floating share buttons increase social traffic by 27%.
  • Include a tall image: The average page ranking #1 has 12,000 pins, and 800px tall images get 57% more pins than average. Also, tall images (infographics) make it easier for outside sites to link to your content.
  • Make it more linkable / shareable: Pages ranking #1 have more links and shares than competing pages.
  • Link out: Sites ranking #1 link out 50% more than position 10. Reaching out to 3 – 5 people mentioned on your post can increase shares by 3 – 5x
  • Make it longer: The average resource ranking #1 has 2,416 words.


Share socially at the optimal times:

  • Facebook: Thurs – Sun, 1 – 4pm
  • Twitter: Mon – Thurs, 12 – 3.5pm
  • LinkedIn: Tues – Thurs, 5 – 6pm
  • Pinterest: Sat – Sun, 8 – 11pm

Do better cold outreach:

  • Send emails on Monday and Tuesday (Monday converts 80% better than Thursday).
  • Send emails from 9am – 2pm PST to catch people at work.
  • Don’t share the link in the first email to bloggers (this increased conversion by 63%).
  • Keep your emails around 80 – 90 words (short, but not too short).
  • Pitch at least 30 days in front of popular holidays (bloggers schedule 30+ days in advance).

Source from Siege Media

More reference:
Quality Content and Content Marketing 101 [Interactive Infographic] by Cent Muruganandam
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Making B2B Content Marketing Effective by fondalo
Move Over Content, Context Is Coming to Get You by Mordecai
Organic Search vs. PPC: How Optimized Content Can Reduce Your Marketing Budget by Ryan Walton
3 Goals Every Content Writer Must Keep In Mind by Ronell
SES Chicago: SEO Diagnostics for the Skilled Search Engine Mechanic by Tribune Content Solutions
Keeping Your Content Fresh is a Blessing and a Curse – Part 1 Steve Bau
Begun The Search Engine Wars Have – As Yoda Would Have Said! by SEO5Consulting
SIX CONTENT MARKETING MYTHS – DIGITAL MARKETING WISDOM FOR BUSINESSES by Catherine Lockey
Social Media Strategy: Why You Need One by Iain Murray
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15-Minute Formula for Writing Irresistible Headlines by Michael Harrington
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Evergreen Topics to Write About – Guide to find them for ANY Industry by Logic Inbound