Tag Archive for 'Web'

Demystifying SEO

June 5, 2013 4:30 pm | Category: SEO Tags: , , .

Description and Keywords meta tags
No impact on your Google rankings whatsoever, so don’t be fooled or distracted by these. The Description Meta Tag can impact on Click-Through Rates from search resuts, so a well written one (if you have one at all) is essential.

Paid links
Don’t make the mistake of thinking this is a higher gear that will make your website rank better, faster. Paid, or rented, links are against Google’s TOS and using them can severely threaten your website’s future within Google.

Unique content
If your website is running low on unique content then your website’s rankings will suffer. Like fuel, your website needs good quality unique content to function well on the search engine highways.
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The State of Social Media Marketing on Q2 2013

June 5, 2013 3:11 pm | Category: Web Tags: , .

These statistics will settle your superstitions about the effects social media marketing is having on its users.

1. 27% of total U.S. internet time is spent on social networking sites. (source: Experian)

2. 15% of total U.S. mobile internet time is spent on social networking sites. (source: Experian)

3. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (souece: Hubspot)
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Social Business Collaboration a.k.a Social Business/Social Enterprise

May 30, 2013 10:39 am | Category: Tech Tags: , , .

What is it?
Social Business Collaboration enables companies to use social computing interactions to exchange thoughts and ideas in a way that is integrated with business processes. By utilizing social media-based interactions, users are able to leverage knowledge and collaboration at work just as easily as they casually communicate using social media in their personal lives.

Social Media
- Connect with friends and family.
- “Had fun partying with friends this weekend!”
- Collaborate on a time for an lunch date with friends.
- Photos, viral videos, trending fashion/sport/entertainment/world news…
- Manage hobbies, interests, etc.

Social Business Collaboration
- Connect with co-workers, peers, suppliers, customers, etc.
- “Just got a great idea for the new product design! See my message to the team.”
- Collaborate on a client proposal with your work team.
- Business documents, creative files, industry discussion topics, routings, workflows…
- Facilitate communication between workgroups, departments, external partners, etc.
- Share files only with an intended audience, keep private files private and restrict access to those colleagues and groups you want to share with.
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10 Tips for SEO Copywriting Content that ranks in 2013

May 28, 2013 6:24 pm | Category: SEO Tags: , .

1. Write for humans – optimize for robots
It’s 2013 – nobody wants to read SEO content, not even the search engine! Everything points to the fact that Google prefers natural content to obvious SEO stuff. Moreover, there’s no point in great rankings if your content doesn’t convert. So focus on your fresh and bone target audience – but help the robots find your content.

2. Forget about keyword density – once and for all
Keyword density is one of the most tenacious SEO myths out there. But there is nothing to indicate that Google favors a certain density over another. It’s important to use relevant keywords in your copy, but use them naturally. Cramming keywords in where they don’t belong will mostly likely do more harm than good.

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7 Principles of Social Design and how to make content shareable

May 28, 2013 5:48 pm | Category: Web Tags: , .

Value Exchange
Understand why audience values rather than assuming they have an innate fascination in your brand talking about itself.

Disruptive Ideas
We stop to notice ideas or concepts that challenge our understanding of the way the world works.
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10 Quick Tips and Examples for Better Status Updates in Social Media

May 28, 2013 5:34 pm | Category: Web Tags: , .

1. Fact: Post an interesting fact
If you’re sharing a blog post or an online article, create a Status Update that features the most interesting fact or statement. This stirs curiosity in the readers and encourages them to click to your link.

2. Tip: Share a tip
If you’re sharing a tip in a Status Update, begin the post with the word “Tip!” This makes your Status Update stand out in your facts’ News Feeds. The same technique can be used when sharing a stat, a piece of news, an update or a checklist.

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Top 5 Mistakes Ways People Leave Themselves Open to Compromise From Hackers

May 28, 2013 5:12 pm | Category: Web Tags: , , , .

Top 5 Mistakes Ways People Leave Themselves Open to Compromise From Hackers including Assuming OS patching is good enough, Failing to enforce configuration, Not enforcing password policies, Not educating users and Insecurely storing data.
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