Check out The 7 Barriers to Landing Page Optimization information and find out What will prevent you from creating more leads, more revenue, and more engagement in 2013?
Barrier 1 (67% of respondents say): Landing page creation is arduous and time-consuming
Tip: Gather your tools. Sophisticated marketing technology exists today that puts landing page creation in the hands of the marketer.
Barrier 2 (57% of respondents say): IT and code-heavy practices impact landing page creation
Tip: Marketing needs to be the controller of its own destiny-controlling from first click to post-conversion experience.
Barrier 3 (46% of respondents say): Little to no testing of internal infrastructure
Tip: As a marketing team, it’s critical to create a marketing testing infrastructure. Consider as a team testing orchestration, collaboration, and productivity.
Barrier 4 (35% of respondents say): Lack of actionable insights from testing
Tip: Understand what you are testing, the outcome desired, and the timing of the testing cycle.
Barrier 5 (33% of respondents say): Can’t easily segment, personalize or target
Tip: Targeted and relevant experiences convert more. It’s that simple. Find a way to create responsive content in your experiences through behavioral insights and dynamic elements.
Barrier 6 (26% of respondents say): Inability to optimize for mobile efficiently
Tip: Mobile is a must and will quickly overtake PC use. As a marketing organization it’s important to include resources and technology for mobile optimization.
Barrier 7 (26% of respondents say): Limited ability to create interactive content
Tip: Interactive content doesn’t have to be code-heavy and can be marketer-driven.
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