Content Management Matters!
- 27% of marketers say that managing a website is HELL! and only 38% believe their CMS ficilitates a brand-enhancing digital presence.
What do marketers want from their CMS?
- According to Client-side respondents, 87% expect a CMS to improve customer engagement.
- Delivery levels for this are only 23%.
- 78% client-side and 74% agency says that CMS should help to build the brand through positive experiences.
- But just 29% think their system is good at this.
Continue reading “Adobe – From Content Management to Customer Experience Management” »