Bing Released Action Button to suggest Top Actions for Search Result


Bing announced the release of Action Buttons feature in search results that allow you to engage in specific actions related to that search result when you search across 7 popular categories including airlines, couriers, restaurants, banks, rental cars, software downloads and hotels. Based on how you search, Bing will determine top actions and corresponding links in the site for a given category with high precision.


The Bing community blog suggested two examples as below:
– First the results page for United Airlines which lists the United Airlines homepage as an authority site. The action buttons for the United Airlines result case are Check in, Flight status and Book a flight. These buttons are displayed on the right of the search result.
– Second example is for a car rental company and the action buttons Rent a car, Locations and Contact us relate to that.

“Now when you search across 7 popular categories – including airlines, couriers (e.g. FedEx), restaurants, banks, rental cars, software downloads and hotels – you will be presented with buttons for top actions on the site, that directly take you to the page where you can complete your task,” explains Bing Program Manager Deepak Vijaywargi.

“Based on how people search, our algorithms now determine top actions and corresponding links in the site for a given category with high precision,” says Vijaywargi. ”For instance, with airlines the top 3 tasks are: check-in to a flight, check the status of a flight or book a flight. For software sites, if you are searching for a specific product you likely want to download it. For car rental agencies, you’d like to rent a car, find out locations or contact them.”

Lets try out Bing’s Action Button and see how Bing helps you get things done faster.