In marketing, the call to action (CTA) is the part of advertisement or landing page that asks visitor to take the next step. The right CTA can make people do things in a way that even the most persuasive long-form copy cannot. Crafting a strong CTA is part art, part science. In today’s post, we’ll be concerning ourselves with the science part by examining 7 ideas for creating more compelling CTAs based on the results of real A/B tests.
- If CTAs feature “Your,” try switching it up and using “My” instead, which resulted in a 90% increase in click-through rate.
- Adding CTA button to the banner increased conversion rates from the homepage by 250%.
- The inclusion of trust signal such as “we will never spam you” actually resulted in a decrease in conversions of almost 19%.
- Offer Information, Not ‘Quotes’. CTA button copy reads “Get a Quote”, but also explains that it’s free and takes just five seconds, preemptively overcoming two of the most common objections to the quote process, namely financial burden and time commitment.
- Think about what your prospects really want from you – help, advice, excitement – and tailor the phrasing of CTAs to appeal to these needs.
- Consider testing whether it would be more effective to focus on the benefits of your offering rather than how little prospects have to lose by trying it out.
- You can achieve a similarly compelling result without explicitly using “I want to…” in your copy by applying the “I want to…” principle to your CTA buttons.