50 Web Traffic Conversion Tricks, Tips and Tweaks


Generating web traffic is all well and good but the average conversion rate stands at 2%. Now you can combat that low conversion rate with the 50 strategies below to help turn your traffic into takings.

Acquisition

Use reverse IP tracking

Want to know the identity of your website visitors? Reverse IP lookup software will tell you who is browsing, as they browse – so you can reach out immediately.

Create custom landing pages

For different user types, for different search terms and for different traffic sources. Your customers are looking for specific things, and they want to find them quickly.

Don’t direct ad traffic to your home page

Not to state the obvious, but those custom landing pages should correlate with your custom PPC campaigns. Sending users to the relevant place brings them closer to conversion.

Keep consistency

Across your ads, your landing pages and your main website. A disconnected look and feel leads to mentally disconnected visitors.

Use a heatmap tracking system

And start visualising precisely where your visitors are clicking (or not clicking). Don’t guess which parts of your pages are performant – see for yourself.

Imagery

No stock photos

Anywhere. Ever. Stock images instantly make your site look inauthentic, whereas real, quality photos instil trust.

Give a 360° view of the product

Show your product from different angles, let users zoom in to see detail, and use screenshots where relevant. A visitor won’t convert if they can’t see what they’re paying for.

Don’t stop at plain product images

Show the product actually in use, by a real person. If the visitor can see someone else using your product, they’ll imagine themselves using it too.

Include miniature thumbnails in carts

That way, you’ll give the customer a tangible reminder of what they’re buying, and reduce the risk of shopping cart abandonment in the process.

Match the imagery to the brand

Your brand is reinforced by the images that come with it. If your written content clashes with your visual content, you’re creating a confusing (and off-putting) experience.

Layout

Make your header super clear

Your value proposition must be easy to
understand as soon as the visitor sees the space above the fold. Simplicity and clarity sell.

Don’t neglect your footer

It’s extra website real estate, and a perfect opportunity to promote your social profiles, share your contact details, and reinforce your call to action.

Keep it clutter-free

White space doesn’t have to be filled. If you cram your page with content, you’ll confuse your visitor and bury your CTA.

Stick to standard web features

Don’t overcomplicate. Users rely on consistent placement of conventional web features, like a company logo in the upper left corner of your site and a search box in the upper right.

Break up long chunks of text

Newsflash: visitors don’t read your webpages. They skim and scan. Make that easier for them by breaking up dense content with headers, images and bullets.

Design

Draw eyes to the CTA

Less is more. Have a single CTA (not multiple competing ones), make it stand out, and limit the amount of available links and options.

Black text, white background

Black on white works. As well as being easy to read, it’s what our eyes are used to – both online and offline. Visitors don’t want to readjust for your site.

Stick to neutral colours

A neutral palette with small dashes of colour helps create a clean, elegant aesthetic. Oh, and avoid orange and brown (they’re by far the least popular web colours).

Use responsive design

This should go without saying, but a responsive design makes for a superior user experience. And of course, that translates into superior conversions.

Don’t forget about buttons

When a visitor hovers over a “Submit” button, can you make it change colour, gradient, or opacity? The more appealing the button, the more clicks it generates.

Content

Focus on verbs

Not adjectives. Adjectives add fluff, verbs add import. Can you see how “Fast-track your conversions” trumps “Drive your conversions wayyyy faster”?

Cut the jargon

Overlong sentences are painful to read. So are ones distended with superfluously aggrandised words (like this one).

Second person, please

Emphasise “Your / your”, not “We / our”. “We specialise in sales software that grows businesses” < “You’ll get specialist sales software to grow your business”.

Avoid passive language

Always use active language like “Buy” or “Register”. Even better, use it alongside content that creates urgency, like “Only 2 hours left”.

Use video

96% of people say that videos help them make buying decisions online. To convince people to buy, show, don’t tell.

CTAs

Test, test, test

A/B test your CTAs. Test the wording, the shape, the placement, the colour, the size… test everything and find out what performs best.

Don’t ask for too much

If a visitor has to fill out their name, address, job title, company, email, telephone number, mother’s maiden name and favourite Abba song just to submit a form, they won’t bother.

Be up front

Your call to action should appear before any other buttons on the page. So, place it up front and above the fold.

Make it pop

Always use alternate colours for your CTA buttons. Make it bright, make it stand out from the rest of your design, and make it unmissable.

Think about next steps

Great, a visitor has clicked your CTA. But what happens next? Make sure it’s a seamless, logical experience with a smooth flow.

A/B Testing

A/A comes first

Before you begin A/B testing, you need to be sure that your software is working properly. So, start with an A/A test.

Always be testing

Seriously, always. Test everything, all the time. Without A/B testing results from real users, every design decision is ultimately just a hypothesis.

No detail too big

Step back from the trees and look at the wood. You can see dramatic conversion changes by testing the big things on your landing pages – like overall message, design and journey.

No detail too small

Apparently, Microsoft generated an additional $80 million in annual revenue just by testing and implementing a specific shade of blue. Test right down to granular detail.

Check your site search data

What are visitors trying to find on your website? If ‘pricing’ is constantly being searched for, your pricing section isn’t prominent enough.

User Experience UX

Cull registrations

Nobody wants to be forced to create an account just to complete an order. It’s a stumbling block that loses custom.

Keep journeys short and sweet

Your site shouldn’t be a maze. If the visitor can’t find what they’re looking for in 3 clicks or less, their journey is too long.

Make your site searchable

Navigation is easier with search. Your search field should look like a text box on a desktop, or a search icon on a mobile.

Be transparent with site location

Use breadcrumbs. Consider sticky menus. And if you have a long checkout process, show a
progress indicator. Users should always know precisely where they are on your site.

Keep readability in mind

CAPS ARE HARDER TO READ. So are italics. So are Confusing Uses of Capitalisation. You’ll struggle to sell if users struggle to digest your content.

Personalised Engagement

Incorporate live chat

You can’t give customer care if you’re not there. To offer instant support to visitors as they browse, you need live chat.

Display targeted banners

Tracking software can tell you things like visitor location, traffic source, and number of previous site visits. Use this data to display targeted panels, relevant to the user.

Show timely, appropriate pop ups

Visitor just finished reading a long blog article? Now’s the time to trigger a pop-up recommending similar content or asking for a newsletter subscribe.

Surface relevant reviews

Good customer feedback is more convincing than all your clever content. So, when a user clicks on a specific product, dynamically surface its best reviews.

Reveal visitor information

Such as how many customers have purchased the product being browsed, and how many other visitors are currently looking at the same product.

General Tips

Spread out your testimonials

Don’t make the mistake of lumping them all on one page. Instead, use them in relevant places across your site to reinforce trust.

One page, one goal

Each page of your website should be designed with a single goal in mind – not with many. Focus your content and your CTA on that one goal, and make it plain at a glance.

Add a review / rating system

To generate more feedback, and to engage more users. Consider offering a small
discount or a reward for completing a review.

Sell a solution, not a feature

Nobody cares about what features your product has. They only care about how it’s going to help solve their problems.

Emphasise authenticity

By placing logos of your prominent customers on your home page, showcasing the recognisable publications you’ve featured in, and the awards you’ve won.

Wrap Up

Putting these strategies into practice will help you begin, monetising your website and capturing those potential ecommerce customers. Remember, if you have 2% conversion, just boosting that to 3% is a 50% uplift in results.

Source from Prospect Agent

Leave a Reply

Your email address will not be published. Required fields are marked *