27 Features that make up a Small Business Website


Starting with the Header:

  • An easy to remember domain name for your website.
  • A unique logo that represents your business.
  • A tagline that explains precisely and with clarity what your business does.
  • CTA (Call to Action) button that is easily recognizable.
  • Uncluttered top navigation that stands clear of everything else.
  • A phone number with a click-to-call option.


To include above The Fold:

  • An image or slider that shows unique points of your business as main headline.
  • Business information including location or any other necessary details.
  • Reviews or video testimonials to build trust.

Option for below The Fold:

  • Features of your products / services / offices etc.
  • Good quality content for the user to get more details as well as for search engine rankings, including internal links for inner pages.

To add in the Footer:

  • Content information for your business including physical address, email address and phone number.
  • Support for business hours so that the customer knows when to get in touch with you.
  • Buttons for social media channels to link to your company’s social media pages.
  • Footer navigation to guide the customer through the website easily.
  • A newsletter signup form.

Features of the Inner Pages:

  • A contact form for your business
  • An about us page.
  • Content on inner pages.
  • A dedicated privacy policy page in case you are to collect user information.
  • A page dedicated to company blog.

For the Blog:

  • A search function to look for topics of interest.
  • Each blog to have social media share buttons.
  • Dedicated comment feature for every blog.
  • A sidebar flaunting your popular blogs.

Responsive Website:

  • Make your website mobile responsive for visitors to easily view content on mobile.
  • Include a hamburger menu for the mobile site.

Source from Web Design Dubai – Web Design Company in Dubai – DubaiMonsters