25 Statistics You Need to Know about Influencer Marketing


  • Influencer marketing is the fastest growing channel for customer acquisition, with businesses making on average $6.50 for every $1 spent on influencer marketing.
  • 70% of businesses are seeing a return of $2 per $1 spent, and the top 13% of marketers are earning $20 per $1 spent.
  • 59% of marketers believe in influencer marketing so firmly that they plan to increase their ad budgets for it.
  • 51% of marketers believe they get better customers from influencer marketing as the relationship began with trust in the influencer.
  • 60% of teens are more likely to believe and buy from YouTube stars than movie stars.

  • 8 out of 10 of the most influential personalities among teens are YouTube stars.
  • Instagram has a stronger social amplification rate – user actions out of the total reach on the channel – than any other social network, at 1.77%.
  • Instagram influencers with fewer than 1,000 followers have a like rate of about 8%, while those with 1,000 to 10,000 followers have a like rate of 4%.
  • Micro-influencers on Instagram get an average of two-to-five times more organic engagement per Instagram post, compared to those with more than 100,000 followers.
  • Influencers’ videos about “Call of Duty” on YouTube have been viewed 9.7 billion times to date, which is nearly 20 times the number of views for videos on the brand’s own media platforms.
  • A third (33%) of all users follow celebrities. The figure rises to more than half (54%) of younger female users aged between 16 and 24.
  • More than a quarter (26%) buy an item they have seen promoted by a celebrity in this way.
  • 84% of shoppers now look to reviews prior to making a purchase decision.
  • Sharing content through influencers is found to increase conversion by at least a 3x – 10x higher rate.
  • Word of Mouth is 50x more likely to trigger a purchase than an impersonal ad.
  • 44% of social media savvy women say their buying decision is influenced by a trusted blogger.
  • 83% of holiday shoppers are influenced by positive customer reviews.
  • 44% of U.S. readers consult blogs to find new trends and ideas.
  • 68% of communications professionals consider Twitter to be the key channel for influencer engagement campaigns.
  • 51% of marketers use Facebook as their third most preferred channel for influencer engagement campaigns.
  • 88% of people trust online reviews written by other consumers as mush as they trust recommendations from personal contacts.
  • 74% of consumers rely on social media to inform their purchasing decisions.
  • People referred by loyal customers have 37% higher retentions rate.
  • 77% of influencers say they’re more likely to buy from their sponsors, becoming brand evangelists that way.
  • Marketing-inspired word-of-mouth generates more than twice the sales of paid advertising.

Source from TAMBA