10 Key Benefits of Facebook Campaigns


Quality likes
As people start exercising more free will in deciding to like your page, the quality of your page’s audience will only improve.

Community activation
Put your fan base to good use, show them content they can’t wait to share and drive engagement.

Data capture
Build new contacts within your target audience by gathering high quality customer data.

Detailed customer insight
Find out key information about potential and existing customers’ preferences for targeted marketing.

Website traffic
Drive significant traffic to your website by building in mechanics where users have to find out more about a product or service.

Search engine optimisation (SEO)
Social media channels are helping to dictate how high or low of your website ranks in search engines so optimise your posts!

Audience reach
Campaigns should be supported by promoted posts and ads, as well as blogger outreach and influencers to drive huge audience reach.

Direct sales
If your customers and potential new customers are on Facebook, then it’s the right social channel for the job!

Commercial tracking
Google Analytics will enable you to monitor traffic and the visitor journey to see how they use your site and if / when they buy.

User generated content (UGC)
Quality user content can be re-used, is more likely to be shared and can be tracked with campaign hashtags.